How Storytelling Can Improve Your Content Marketing


It doesn’t matter if it is written, audio, or visual — people love stories. But did you know that using storytelling in a blog post is one of the most effective ways to engage your audience? In this article, we will give you for tips on how you can start to use storytelling in your content marketing strategy to boost engagement karma build brand trust and win new customers for your business.

According to Safari Digital Agency, blog posts that use storytelling are 58% more likely to hold the attention of the reader for the entirety of the article when compared to those that don’t use any form of storytelling.

Want to know how you can use Storytelling to enrich your content marketing efforts? Here are four actionable tips to get you on the path to success.

  1. Tell Stories as Examples

Even if you’ve never written a story before, you have been exposed to hundreds over the course of your lifetime. Not every story has to start with ‘ Once Upon a Time’. If you are a business, you can use real-life examples or anecdotes in order to make your blog posts more engaging and reliable for your audience. Stories are a great way to engage customers on business topics that are important for your business but may not be that exciting for your audience.

  1. Draw on Your Own Experiences

Coming up with original ideas to insert into your blog articles can be hard work. Instead, use the real-world examples all around youth inspiration. The most effective blog writers and content marketers are those that create relatable stories that are believable to the reader. Naturally, if you are telling a story that has happened to you it is going to be more genuine than an example that you have made up.

  1. Get Personal with Your Readers

Writing a story about someone else can often make you very detached from the story. Stories that are drawn from real life experiences are far more powerful and allow readers to relate and become more invested in what they are reading. Get creative with your copywriting and find new ways to engage your readers.

  1. Add Images

A picture tells a thousand words. The old adage rings true when it comes to writing an effective blog post. If you’re telling a story about a person who is using your product or service, add a picture of the person. Not only does it make the story more believable, but it also who’s credibility with your prospective customers.


Storytelling doesn’t have to be in the form of a novel. It doesn’t need to be a grandiose narrative that takes a long time to create. There are many ways to implement the principles of storytelling into your content marketing strategy. By using anecdotes or drawing on personal experiences in your blog posts, you are family likely to engage your readers and create compelling content.


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