A website redesign process can inject life back into your site and make it friendlier to customers. Once redesigned, it can ensure more engagement and better conversion rates.
But, how come you know that your website needs a redesign?
Well, if you’re website is performing up to the expectations, there is no need to redesign it. You can continue with the same site if it’s driving leads and seeing tons of traffic.
More so, there is no need to redesign if you have done the same in last two to three years itself. You also needn’t worry about the redesign if the site’s functionality works smoothly and seamlessly.
Your website may need a redesign in case-
- It’s not redesigned in last five years or so
- The functionality is gone outdated not fitting into the today’s time
- There is loss of traffic, leads and sales
- The website lacks mobile responsiveness
- And lastly, when your logo and branding has undergone some change which you want in the site
Clearly, five years is a lot of time in the life of a website as trends change and so your site needs to keep pace with that.
And if you’re not happy with the performance of your site, it’s then definitely the time to think of redesign.
Let’s look at your website redesign strategy and process in 5 steps –
Step 1 – Analyze the status of your current website
First of all, you need to audit your website to know what ails it, what needs to be done to improve its performance. You need to analyze virtually every aspect of the site – from broken links to design issues. You need to check images, responsiveness of the site, logo and also the traffic metrics on Google Analytics. You must know that every page or every link in the site is working smoothly and this will give a fair idea about what needs to be done to boost its performance.
Step 2 – Set the goals to achieve with the website
After the website audit, you will get a good idea about what to do with the redesign and what goals to achieve in the process. If sales are the major drift of your site, make sure site pages give visitors a better experience with videos, images a part of them. Based on the audit, you will know the elements, functionality and pages to work upon.
Step 3 – Do competitor analysis
Doing competitor analysis for website redesign ideas means you are deliberately seeking inspiration from the sites leading your domain. You can do a random check of some of competitors’ site and have a look at their content and functionality. From analyzing their images to blog topics, navigations to functionality, you can get plenty to implement into your redesign process and achieve the goals. This will also help you work on the site elements and achieve value for your website.
Step 4 – Create a hierarchy of your site pages
Your website redesign strategy will revolve around the pages and their neat classifications. So, it’s important to draw a hierarchy of your site pages to ensure smoothness to the redesign process. It’s always important to follow a plan to design sub pages and pages that go within them. This will give you a different idea about the number of pages and designs to have.
By following a set plan or hierarchy you will find the redesign process smooth and without much of hassles. You need to have a proper plan for homepage, product page, about us page, category page and sub-category pages so that designs can be unique and different at the same time.
Step 5 – Hire a website redesign company
If you want the best result with website redesign process it’s always better to hire a professional company and let the experts take the process forward. You can always rely on web designing company and get the job done in the most professional of manners possible.
Clearly, website redesigning is the way forward when you have high hopes from your website. This way you can always achieve a better performance and ensure that your site realizes it true potential on the web and live up to your expectations.